Thursday, 28 January 2010

Fonts

When we are creating our title sequence, the font we use is important, so therefore we need to think carefully about the font we use. The font may actually reveal the nature of the film, or reveal something about the main character.

In today's lesson we covered the two main types of fonts that are usually used for title sequences.
Serif Fonts - Such as Times and Courier
Serif fonts are generally more traditional and often slightly more formal than Sans Serif fonts.
( A Serif is the extra little detail at the end of each stroke of ever letter)

Sans Serif Fonts - Such as Arial and comic sans
Sans Serif Fonts are generally more informal, more modern and more 'friendly'.

The Guardian, Saturday 27 June 2009 papers include an article about Neville Brody's thoughts and ideas on his favourite film fonts, and opening sequences. Overall i think his information is very inspiring and motivating, however i really like his quote on what makes a good film font, "Fonts convey an emotion without actually having to say the words".

During this lesson we also did a short task on Font Analysis, we were given two film posters to examine, Pearl
Harbour and Rocky.

Pearl Harbour











Pearl harbour is about war, pride, friendship and romance. to promote this film they have used the PLATINO font which may come under the serif fonts mainly because of the flicks. the font connotes seriousness, its believable and realistic.

Rocky









Rocky is about love, friendship, honour, pride and sports. the font used for Rocky is, Franklin Gothic Heavy, I think this font comes under San Serif because it is more curvy. This font is punching, bold, in capitals and heavy, all these words indicate strength. Rocky is clearly the main character who boxes for a living, the font may suggest that although Rocky is all hard and strong, there is a lady who stands behind him, and this lady brings out the soft side of Rocky.

No comments:

Post a Comment